Southern Pharmacy is a hometown pharmacy with stores across Northeast Arkansas. For ten months I was its Marketing Coordinator: I ran the social accounts, photographed products and events, and designed everything that went out in-store and online. The work kept coming after the job ended.

The biggest piece was a full campaign pitch under the line “Big Time Service. Small Town Care.” It ran 43 slides: audience and tone, 40 scheduled social posts, 10 radio spots, five video concepts, a website concept and a four-phase rollout plan.

Around it: a weekly Wellness Tip Wednesday series, launches for MPowder and CarePacks, the invitation for the Hormone House Party, a menopause awareness event for 50 invited women from across the region, a tornado response post the night two towns were hit, and in December 2025 the announcement that two locations were passing to another pharmacy.

My photography business needed a mark that could sit on a business card, a flyer, an Instagram post and a phone screen without changing its character. I built it as a system: one stacked wordmark in three colorways, a five-color palette and a set of pieces that all use the same type and spacing.

The palette is soft blue, slate blue, warm gray, pale yellow and charcoal. This website runs on it too.

Eight short films for my own Chi Omega chapter at Arkansas State, made as a member over three recruitment seasons. Each year has a Make an Impact film about the chapter’s work with Make-A-Wish, Chi Omega’s national philanthropy partner, and an info film that introduces the chapter. 2024 also brought the Sisterhood round film and the Preference round film.

Each season I worked with the chapter on what the film needed to say, then handled it from concept through the final cut.

A spec commercial for the Stanley Quencher tumbler, cut to 30, 15 and 6 seconds, with a pitch presentation to sell the idea. The same concept had to work at every length.

I wrote the concept, shot and edited every cut, and built and presented the pitch.

A student spec project made for class. Not affiliated with, sponsored by or endorsed by Stanley.

A recap of Sigma Chi’s Ski Lodge themed social, cut to be shared the week after the event: the arrivals, the room and the crowd.

A 33-second look at sorority life at A-State: recruitment, chapter events and the everyday in between, made for a class.

Footage from Order of the Pack, A-State’s welcome event for new students, before and after color correction. Each clip holds on the raw camera file, then cuts to the corrected version, so the difference is the point.

My part was the color: matching the clips to each other and bringing the reds, skin tones and stadium light back to how they looked in person.